Master Thesis Analysis of End-Consumer Purchasing Decision Criteria for Electric Two Wheeler

Company Description

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

The Robert Bosch GmbHis looking forward to your application!

Job Description

We are seeking a master thesis student to contribute to the analysis of end-consumer decision criteria when purchasing an electric two wheeler. In particular the research aims to better understand the end consumer decision preferences at the point of purchasing and the monetary evaluation of features within different market segments and regions.

• During your master thesis, you will cluster the market into different segments and regions.
• You will define and select end-customer purchasing criteria as well as select proper analysis methods to rank/quantify the criteria.
• Furthermore, you will design and issue a survey to analyze the importance of different purchasing criteria adapted to different market segments/regions.
• Last but not least, you will analyze and present the results.

Qualifications

• Education: Master studies in the field of Marketing, Industrial Engineering and Management, Business Administration or comparable
• Experience and Knowledge: general automotive orientation, knowledge in consumer preference evaluation methods, scooter/motorcycle experience is a plus
• Personality and Working Practice: you like to work independently, but are cooperative towards other suggestions; you always approach your tasks in a structured and analytical manner
• Enthusiasm: interest in detailed survey creation and analysis
• Languages: fluent in English, written and spoken

Additional Information

Start: according to prior agreement
Duration: 6 months

Requirement for this thesis is the enrollment at university. Please attach your CV, transcript of records, examination regulations and if indicated a valid work and residence permit.

Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.

Need further information about the job?
Heiner Hansen (Functional Department)
+49 172 7689691 

#LI-DNI

Summary

• Type: Full-time
• Function: Product Management