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Stellenbeschreibung
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE- Lead brand positioning to support the implementation of the BU value proposition
- Develop strategies to ensure consistent customer experience, manage and coordinate brand architecture in terms of nomenclature, book-values etc.
- Create brand guidelines to ensure consistency in look and feel and analyze brand health indicators
- Organize market research and develop plans to address deviations in brand structure
- Lead global brand strategy and steer brand portfolio as well as trademark strategy
- Support the marketing team in developing product/concept communication materials to position Henkel BU across all customer touch points
- Develop systematic approaches and programs to identify and map consumer journey generating long-term innovation ideas
- Student who has successfully passed first semesters of business, marketing, or science related studies
- First successful experience in digital marketing, brand development or market analysis in a related business, international experience is highly appreciated
- Fluency in English language is required
- Confident skills in Microsoft PowerPoint, Excel, PowerBI and digital saviness
- Strong communication, analytical and organizational skills with attention to detail
- Beauty addict with a creative mindset, curious about beauty trends and innovations
We offer you an attractive salary between 800-2025. The exact amount of the remuneration depends on the desired duration, the type of internship (voluntary or mandatory) and existing degrees.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.