Working student position in the Market & Customer Intelligence team from September 2024

Mercedes-Benz Vans is responsible within Mercedes-Benz AG for the V-Class MPV and the Citan, Vito and Sprinter van series. As a working student, you will support us in the Market & Customer Intelligence department. We ensure a comprehensive analysis of our sales markets, customers, competitors and relevant trends worldwide with the topics of market research, competitive analysis as well as competitive price analysis and pricing strategy.

Your tasks will include

Market research & customer analysis

• Administration and conceptual support in the implementation of quantitative and qualitative market research studies in the area of van sales
• Collaboration in the data review of market research results
• Description of customers/target groups with regard to customer requirements, usage profiles, reasons for purchase, psychographics, etc.
• Analysis of customer data to design the marketing mix

Competition analysis

• Independent preparation of competitive analyses for various van series and regions, for example for product profiles and concept/specification sheets
• Support with strategic market and competition analyses for special projects and new product segments
• Collaboration in the planning, organization and implementation of competitive comparisons as part of comparison trips and preparation of the results

Pricing strategy and competitive price analysis

• Collaboration in the planning, management, coordination and communication of mystery shopping activities to determine discounts at the point of sale worldwide
• Supporting the management of global price positioning by creating and updating competitive price analyses
• Collaboration in the derivation of strategic product positioning in new product projects
• Further development of the pricing methodology and the associated tools

Cross-thematic support with data analysis, presentation creation and derivation of recommendations for action based on the analysis results.

• Degree in business administration/management, industrial engineering, sociology, psychology, business psychology or communication sciences with a specialization in marketing, market research, statistics
• Proficient in German and English
• Experienced with MS Office, especially PowerPoint and Excel
• Ideally, you already have experience with SPSS
• You show a high level of commitment and are characterized by a well-structured approach, analytical thinking and a strong organizational talent
• You are used to working independently, are communicative and a team player
• Automotive affinity and technical understanding as well as practical experience are an advantage
• Driving license class B and driving experience

Additional information:

Of course, we cannot do without formalities. We therefore ask you to apply online only and to attach to your application a CV, current certificate of enrollment stating the semester of study, current transcript of records, relevant certificates, proof of mandatory internship if applicable and proof of the standard period of study (max. total size of attachments 5 MB) and to mark your application documents as "relevant for this application" in the online form.

Further information on the recruitment criteria can be found"here".

Nationals from countries outside the European Economic Area should send their residence/work permit with their application.

We particularly welcome online applications from severely disabled persons and persons with equivalent disabilities. If you have any questions, you can also contact the site's representative for severely disabled employees at SBV-Zentrale@mercedes-benz.com, who will be happy to support you in the further application process after your application.

Please understand that we no longer accept paper applications and that there is no entitlement to return postage.

If you have any questions about the application process, please contact HR Services by e-mail at myhrservice@mercedes-benz.com or by phone: 0711/17-99000 (Monday to Friday between 10 a.m. - 12 p.m. and 1 p.m. - 3 p.m.).