Internship Digital Extras & in-car/in-app Communication starting December 2024

Our One-to-One Marketing team designs direct and personalized customer engagement for digital extras, apps, and car software for Mercedes-Benz cars. We focus on in-app and in-car communication, using data to deliver targeted recommendations and individually relevant messages via the Mercedes-Benz app or directly through the head unit in our vehicles.

We are a highly motivated team and look forward to your support and contribution to our team spirit. We work together on eye-level on actionable solutions with direct customer benefits and measurable success.

You will work on the following challenges:

• Creating individual, case-based communication for digital extras, apps, and car software – on-demand, automated, or context-based
• Defining (new) customer journeys, testing new channels and distribution options
• Managing channel-specific possibilities in segmentation, tracking, and distribution using A/B tests
• Measuring success, deriving lessons learned, and directly applying them to further communication
• Ensuring brand-compliant communication across our own channels
• Orchestrating in-car/in-app channels and planning via our One-to-One communication tool

Your goal: Quick implementation of customer-oriented and efficient communication.

• Degree in (digital) marketing/communication, communication science, or similar
• Proficiency in German and English, both written and spoken
• Proficient in MS Office
• Customer orientation
• Initial experience in digital/data-driven marketing desirable
• Initial experience in international projects desirable
• Commitment and motivation to shape communication with us

Additional information:

It doesn’t work completely without formalities. When sending your online application, please attach your CV, certificate of enrollment, current performance record, relevant certificates, if applicable proof of mandatory internship and the standard period of study (max. 5 MB) and mark your application documents as "relevant for this application" in the online form.

Please find the criteria of employment "here".

Citizens of countries outside the European Trade Union please send, if applicable, your residence / work permit.

We particularly welcome online applications from candidates with disabilities or similar impairments in direct response to this job advertisement. If you have any questions, you can contact the local disability officer once you have submitted your application form, who will gladly assist you in the onward application process: SBV-Zentrale@mercedes-benz.com.

Please understand that we no longer accept paper applications and that there is no right to get your documents returned.

If you have any questions regarding the application process, please contact HR Services by e-mail at myhrservice@mercedes-benz.com or by phone: 0711/17-99000 (Monday to Friday between 10 a.m. to 12 a.m. and 1 p.m. to 3 p.m.).