Working Student Marcom Team BU Automotive (M/F/X)

• Location:​Hamburg, Norderstedt - tesa Headquarter
• Entry as:​limited to max. 1 year
• Work Area:​Part-time - max. 18 hrs / week

That's why a working student position at tesa is worth it:

Your benefits

• You are a full-fledged member of the team, which shows you trust and appreciation
• You will be given individual opportunities to shape and develop your career: We challenge and encourage you, coach you and give you feedback
• You have the opportunity to write your thesis with us in addition to your time as a working student
• You have the chance to be promoted in our tesa Talents program for further development prospects after your studies

• You will work up to 18h/week and receive an attractive salary of 1.519 / month
• You work at the tesa campus and mobile with flexible working hours
• You can train in the in-house gym on equipment or in courses for 4 per month and take advantage of massages or physiotherapy
• You can also expect a barista bar and our company restaurant with a wide variety of choices
• You will receive a discounted travel allowance for the Hamburg public transport system
• You will receive discounts on products from tesa, Beiersdorf, and many others

What you will do

About the Role: We are looking for a dynamic and motivated Working Student to join our BU Automotive B2B marketing team and support digital and non-digital marketing activities across Europe. In this role, you will work closely with the regional marketing team to help execute yearly marketing programs for selected market segments. You will play an essential role in developing and implementing digital marketing campaigns across multiple channels, including social media, websites, CRM, and account-based marketing. This position offers hands-on experience in a global company, with opportunities to gain insights into various aspects of marketing, campaign management, and data-driven strategies.

• Marketing Program Support

  • Assist in executing digital and non-digital marketing activities related to yearly marketing programs for European market segments.
  • Contribute to account-based marketing (ABM) activities targeting specific customer segments.

• Campaign Development and Implementation

  • Support the development, localization, and execution of digital marketing campaigns across websites, social media, and other online platforms in the region.
  • Work on multi-channel marketing campaigns that incorporate SEO, social media, inbound marketing, email, and events to drive customer acquisition.

• Content Creation and Localization

  • Assist in creating, localizing, and customizing marketing and communication assets tailored to regional and local needs.
  • Customize master content to better engage target audiences and generate more leads for the sales funnel.

• Event Coordination

  • Help deploy specific customer events such as fairs, tech days, and HQ visits.
  • Coordinate with internal teams and external vendors to ensure successful execution of events.

• CRM and Data Management

  • Maintain and utilize CRM marketing data to support customized communication activities and targeted outreach.

• Performance Measurement and Reporting

  • Track, analyze, and report on key performance metrics for campaigns, optimizing strategies based on results.

What you will need

• Skills and Knowledge

  • Basic understanding of digital marketing channels (social media, SEO, email marketing, inbound marketing).
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic familiarity with Google Analytics or other digital analytics tools.
  • Strong organizational and multitasking skills, with attention to detail.
  • Creative mindset with the ability to contribute ideas to content creation and localization.

• Experience

  • Prior internship or working student experience in marketing, digital media, or communications is beneficial but not required.
  • Experience with event coordination is an advantage.

• Personal Attributes

  • Team player with strong communication skills.
  • Self-motivated, proactive, and eager to learn in a fast-paced environment.
  • Analytical thinker with the ability to interpret data and metrics for strategic recommendations.

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products.  With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.